Hollywood screenwriter Matt Allen and AI technologist Steve Smythe say TV‑quality creative no longer needs six figures—or six weeks. Their new shop, AI Global Entertainment, blends story instincts with automation to deliver brand spots in a handful of days.
If you’ve scrolled past a snackable, studio‑polished spot lately and wondered, “Wait, how did that not cost a fortune?”—there’s a good chance someone like Matt Allen and Steve Smythe was behind it.
The Hermosa Beach duo just hung a shingle at AIGlobalEntertainment.com, promising the look and pace of national campaigns without the bloat. They’re not anti‑agency; they’re anti‑lag. “We keep the taste, we cut the waste,” Allen says. “Our bet is that brand stories shouldn’t need six figures to feel big.”
To prove the point, the pair stitched together a brisk spec reel—think Nike/Starbucks/Red Bull energy, punchy type, tactile sound design—to show what they can make on sprint timelines. Watch the reel:
From studio playbook to small crew
Allen, whose credits include the holiday hit Four Christmases, handles the story math and direction; Smythe, a builder and prompt‑engineer, handles the workflow backbone.
“Most clients, big or small, want the same things,” Smythe says. “A hook in the first 1.5 seconds, professional and unmistakable brand vibes— something you can feel.”
So…what does AI actually do here?
Short answer: it accelerates the boring parts. Script drafts, beat boards, thumbnail variations, clean captioning, and posting/analytics automations all get sped up by AI tools. The creative calls—framing, timing, color, sound—stay human.
“We don’t fake founders or products,” Allen says. “If it’s on screen, it’s because it helps the story. AI is our assistant editor and production coordinator—not the director.”
The duo also points to a recent Mickey’s Deli piece—cut locally, designed for Reels/Shorts—as proof that national polish can sell neighborhood stories. “It’s not just about glossy macro food shots,” Smythe says. “It’s pacing. It’s texture. It’s sound.”
The new math vs. the old math
What used to require a small army and a quarter‑long schedule now fits inside a sprint, the founders argue. Budgets that reliably climbed into six figures can, in many cases, ship in the low‑ to mid‑five figures—especially when the deliverable is a focused, multi‑cut social campaign instead of a TV buy.
“Brands aren’t allergic to budgets,” Allen says. “They’re allergic to drift. If we can cut the waiting without cutting the craft, we win attention and time.”
Where this goes next
AI Global Entertainment is focusing on two fronts: affordable brand commercials for local businesses previously priced out — and high-impact content for major brands tired of overpaying for gloss.
The pitch is simple, maybe even inevitable: when the pipes get faster, the stories should, too. And in an attention economy where the first beat decides the last, a small team with a clear playbook might be exactly the scale brands are looking for.
